Natural Style Personality

How to Dress with Comfort, Ease, and Effortless Confidence No Matter Your Season

The Natural style personality, also called Casual style,  is all about comfort and ease, but also about being authentic.

It’s the “just right” feeling of wearing clothes that don’t restrict, overcomplicate, or demand too much from you, but still look thoughtful and intentional.

Natural style is often chosen by women who want to look relaxed yet presentable. It's not about giving up on style, though; it's about dressing in a way that fits real life, and doesn’t feel overdone.

Importantly, Natural is a style personality, not a color palette. What defines this style, and all styles, is the cut and shape of your items, as well as how you wear your clothes: simply, comfortably, and with subtle polish.

Note: Some stylists split Natural and Casual into two separate personalities, but in everyday life, they tend to blend together. Both are grounded in easy-going comfort and simplicity. Whether it's jeans and a tee or a linen sundress with sandals, this style is all about feeling relaxed and real.

So instead I've simply combined them—because if your favorite outfit starts with "comfy but cute," I think the Natural Casual style is a good fit. 

Key Style Traits of the Natural/Casual Look

This style is defined by ease, softness, and simplicity. Nothing too tight or structured. Nothing too embellished.

🧵 Fabrics

• Cotton, linen, denim, jersey knits
• Washed chambray, soft corduroy
• Bamboo, hemp, or eco-textured blends
• Slub knits and soft flannels
• Sweater knits with texture

🪡 Shapes & Details

• Relaxed button-downs and scoop necks
• Easy-fit jeans or cargo pants
• Cardigans, utility jackets, denim jackets, hoodies
• Midi skirts with movement
• Light layering and tunic shapes
• Subtle textures: waffle weave, basket stitch, raw edge hems

🪶 Design Approach:

• Understated, practical, sometimes sporty
• Little to no embellishment
• Natural materials and finishes
• Slightly oversized or gently shaped cuts
• Layered, cozy, “unfussy” feeling

Any Season Can Rock the Natural Style Personality 

The Natural Casual Personality Style is one of the most adaptable style personalities, because comfort is universal, and the looks can work across all palettes.

• A Cool Summer Natural might wear a soft white pair of cotton pants and top with a blue denim jacket.
• A Warm Autumn Natural could wear a brown sweater over warm brown canvas pants and tan boots (see image) 
• A Clear Spring Natural might love lemon-yellow linen pants with a white t-shirt and a crossbody bag.
• A Deep Winter Natural can rock a deep purple top under a dark denim jacket and sleek lace-up boots.

It’s the fabrics, the layering, and the practical lines that define the style—not the color.

Who Typically Loves This Style?

The Natural/Casual Personality style often appeals to people who:

• Want their clothes to feel like an extension of their everyday life
• Hate feeling restricted, overdressed, or uncomfortable
• Prefer function and simplicity over statement pieces
• Gravitate toward earthy or tactile fabrics
• Want to look “put together” without trying too hard

This style is often favored by moms, creatives, outdoorsy types, and introverts, but also by anyone who wants a wardrobe that can move with them, not against them.

Natural Casual Celebrities

A few celebrity examples, living or not, that I feel embody this style most of the time include:

• Jennifer Aniston
• Julia Roberts
• Lauren Hutton

Who do you feel embodies this fashion style?

Hairstyles That Fit the Natural / Casual Style

The Natural/Casual personality prefers ease, comfort, and a low-maintenance vibe, and the same goes for their hair.

Natural types often gravitate toward:

• Air-dried, unfussy styles: think easy waves, loose ponytails, or tousled bobs
• Shoulder-length or longer cuts that can be pulled back quickly
• Simple layers that grow out gracefully without a lot of upkeep
• Bangs or no bangs depending on personal preference, but usually not precision-styled or overly structured
• Soft textures over sleek—like beachy waves, fluffy curls, or natural texture embraced as-is
• Minimal styling products or heat tools—hair should look like it belongs outdoors or in motion

Hair accessories tend to be practical, not ornamental—think wide fabric headbands, claw clips, or soft scrunchies. Natural style says: I didn’t try too hard—and I look great anyway.

Accessories That Fit the Natural Look

• Canvas tote bags or crossbodies
• Wooden bangles or leather wrap bracelets
• Lightweight scarves
• Minimalist sneakers or flat sandals
• Woven belts
• Straw hats or slouchy beanies

Everything should feel touchable and easy. Natural accessories often look handmade, artisan, or lived-in.

Final Thought: Natural Style is Effortless, Not Boring

Choosing a Natural Casual style doesn’t mean giving up on style.

 It means finding a way to express your personality in clothes that are comfortable, honest, and unpretentious.

When done right, Natural style has an easy elegance that’s both approachable and quite beautiful.

You don’t need to add ruffles, bold jewelry, or dramatic silhouettes to look stylish.

You just need to wear pieces that feel like you and let your confidence do the rest.

Learn More about All of the Personality Styles Here

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